At work: Foong busy with a floral arrangement just before a wedding.
Wedding planning is big bucks as couples are increasingly looking to make their special day different
STEPHEN Foong has been a wedding planner for more than 20 years now.
For the 57-year-old, it all started with his love of making flower arrangement.
“Floral arrangements came naturally to me, so I started off doing it for functions. Since I was also good at planning and coordinating events, friends had faith in me and gave me the opportunity to organise their weddings,” said the cheerful Foong, who fondly remembers his first wedding in 1979 at St Andrews Church in Jalan Raja Chulan, Kuala Lumpur.
According to Foong, the terminology wedding planner started to be used after the movie Wedding Planner, which starred Jennifer Lopez, was released more than 10 years ago.
“Those days, people who organised weddings were known as wedding coordinators. When the movie became a hit, everyone started calling themselves wedding planners,” said Foong, who is an authorised wedding consultant for more than five hotels in Kuala Lumpur.
Tasks of a wedding planner
Foong, who has an eye for detail, said meticulousness was important and the first thing a couple would give him was the wedding date, after which he would ask them for their budget.
This would be followed by sourcing for the venue that would suit the budget and setting a theme for the dream wedding.
A must-have talent: Nora with her very own floral arrangement.
“Once I have the budget, I will ask them to set their priorities on whether they want to spend more on food or decoration. This is done to ensure a balance in terms of expenses,” said the Kuala Lumpur-born Foong.
He said things were simpler when budget was not a concern. “At the end of the day, people generally want the food to be good on their wedding day.”
This will be followed by other trimmings such as engaging a master of ceremonies, photography and videography, invitation cards, cake and decorations, among others.
Lifestyle and trends
According to Foong, people generally love to associate themselves with labels and brands. Therefore, when one hires a wedding planner, the wedding planner has a certain status to live up to.
“At present, many couples opt for invitation cards from Indonesia, as it is very detailed and ‘loud’.
“Crafted by local Indonesian designers, the cards come in unique fonts and different paper thicknesses and sizes,” said Foong, who prefers to recommend well-known designers to design the couple’s wedding costume and suit, shoes and jewellery.
The exposure to the Western lifestyle has also made it possible for couples to opt for English weddings these days.
“Looking at the present scenario, practically everyone wants a garden wedding or have violinists as the intro. Some even want the bride and the father to dance first or two mothers lighting the unity candle before the wedding takes place,” he added.
When it comes to party favours or gifts for guests, everyone wants to be different and exceptional.
“There is a huge market for this, but it is not as big in Malaysia. Couples go all the way to Bangkok and Hong Kong to source for gift items,” said Foong, who occasionally follows the couple in their pursuit to find the right gifts for their guests.
Consultation fees and trimmings
Foong organises a minimum of 45 weddings a year and charges RM5,000 as a consultation fee.
“The remaining fee will be for the trimmings and I will recommend the suppliers to the couple.
“However, it will be entirely up to the couple to decide whether they are comfortable with the suppliers I have chosen,” said Foong, adding that a deposit would be paid as an initial sum and the balance settled later.
When it comes to photography and video, Foong said couples were willing to spend more to ensure that pictures and videos turn out well. Professional fees ranges from RM5,000 to RM15,000.
Having built a reputation for himself in the industry, Foong said he would be given an angpow (RM3,000 to RM6,000) after the event as a sign of gratitude and appreciation for his hardwork.
If one is new to the industry, the wedding planner definitely needs a roof over his or her head.
Apart from that, a startup capital of RM10,000 to RM15,000 for brochures and advertisement is also required to establish a name in the market.
Foong said apart from patience and preseverance, one also needed to be mature and be able to give real advice related to customs and traditions.
“There are a lot of mixed marriages these days. Therefore, having the right knowledge on the customs and traditions of a particular race is an important factor,” he said, adding that the person also has to be responsible, efficient, resourceful and possess a positive attitude when dealing with difficult situations.
Meanwhile, for Nora Azilah Abdul Aziz, who is better known as Nora Aziz, the road to success as a wedding planner has not been an easy one.
The Negri Sembilan-born Nora started her career in the hotel industry after graduating with a Diploma in Tourism and Hotel Management from the then Institut Teknologi Mara (now UiTM) in Shah Alam.
Driven by a passion to be in the marketing field, Nora climbed up the ladder from a sales coordinator to be Legend Hotel’s sales director. She was made in charge of the Japanese market then.
How it started
“When I was a teenager, I loved applying make-up for friends and I was really good at it. So, I became a part-time make-up artist for friends and relatives’ weddings,” said Nora, 47, adding that she still freelanced even while heading the sales and marketing department of the Legend Hotel then.
However, this was not enough for Nora, as she wanted to open a bridal make-up business of her own, which she eventually did in 1997.
“With RM70,000 in hand, I opened Nora Aziz Bridal Boutique in Bukit Bintang Plaza, or better known as BB Plaza.
“After seven months, I decided to further my make-up knowledge in effects and prosthetic make-up at Medix Makeup London in the UK for a year,” said Nora, adding that two years down the road, she spent another RM150,000 to expand her shop space from 900sq ft to 3,400sq ft at the same location.
It was in BB Plaza that Nora gained her reputation as a wedding planner and she is currently the chief executive officer of Nora Bridal Creation (NBC) and executive producer of NBC Walk of Fame Production, a company based in Nilai, Negri Sembilan.
Services and packages
Apart from bridal make-up, Nora realised the huge market for weddings and started offering wedding packages, which include services such as make-up, designing pelamin, hantaran, photography, video, catering, canopies and band.
“At that time, I charged RM1,500 to RM6,000 per package,” said Nora, adding that back in the early 1990s, it was easier to get couples to sign up for a package as they were willing to spend for their big day.
With the current trend and since the opening of her production company, Nora who plans at least 10 weddings a month, said a standard wedding package costs from RM1,500 and can go up to RM10,000 depending on the couple’s budget.
The RM10,000 package includes three costumes, three make-overs, unlimited photography in DVD plus studio photography, a decorated pelamin, hand bouquet, special write-up in Stailista magazine and videography throughout the occasion.
“However, if budget is a concern, then I will try my best to work out something that is feasible in the best interest of the couple,” she said with a smile.
“The road to success is never an easy one without challenges. With the continuous change in the bridal industry, keeping up to date with fashion and trend is important,” stressed Nora.
With the rising number of competitors in the Malay wedding industry, Nora explained that services needed to be upgraded to ensure that the best is offered.
“This means learning new make-up techniques, changing the designs of pelamin, floral arrangement, hantaran, baju pengantin and photography, among others,” she said, adding that everything involves costs where upgrading was concerned.
According to Nora, the challenge also lie in dealing with the suppliers who are the caterers, the photographers and videoman, among others.
“It is important that I get the right suppliers to ensure everything goes as planned,” she said.
On costs, Nora said couples try not to exceed their expenses and cut down where possible by sourcing for the photograher, arranging their own hantaran and some even bring in their own caterers.
“Malay weddings now are unlike those days. Everything is so Westernised from wedding gowns and flower girls to even garden weddings.
“Gone are the days where people have the kompang during weddings. They also rarely host the event in their homes and rather have it community halls and hotels,” said Nora, adding that couples are also accustomed to having special themes for the big day.
How to keep the business going
From the marketing perspective, Nora said it is important to learn the market segment.
“The pricing has to correlate with the demand factor. Therefore, in this industry, you cannot set your prices too high,” she said.
On how she markets herself, Nora said Facebook has played an important role as an advertising tool over the years.
“In addition, I also have my blog, and I do put up banners and distribute flyers periodically,” she added.
In terms of characteristics, Nora said perseverance and patience were the keys to success for a wedding planner and one must not be too greedy when they have established a name in the industry.